Search Engine Optimisation...
Kenilworth Web Design can help to improve your ranking in the major search engines. Search Engine Optimisation is required for your website to be easily found.
There are some basic principles that should be applied to all websites, but are often forgotten. For example, giving each page of your website a unique title!
Basic optimisation is used to improve the natural listing and consists of the following:
- Unique Page Titles
- Meta Tag Keywords and Descriptions
- Robots Text File
- Site Map (Including Google Site Map)
- Google Analytics
- Site Submission
The cost for basic search engine optimisation is £10 per page, along with a £50 setup fee. A monthly progress report can be produced for an additional £25/month (Including basic website maintenance).
The monthly progress report provides real-time usage statistics for your website… See how many people are visiting your website, where they come from, what keywords they use to find you in the search engines and more!
Please see our cost page for more information.
Google Adwords can be used in a Pay Per Click campaign for short, targeted advertising where you do not have the time to wait for the search engine robots to rank your website.
Google Ad Words consists of a £50 Setup Fee and 10% on whatever you have to spend. The recommended minimum monthly expenditure is £100. Please see our cost page for more information.
A daily budget can be set, along with a maximum bid. For example:
- Daily Budget… £1/Day
- Max Bid… 20p
Google Ad Words will then get you as many clicks as possible. Each click can cost anything ranging from £0.03 - £20.00 depending on the competitiveness of the market.
Search Engine Optimisation is not a one-off task! To remain as close as possible to the top of the search engines you need to continually monitor the performance of your website and alter page titles, keywords, descriptions and even the content of your website.
